Right message. Right audience. Right time.
Services offered
White Blaze Strategies can help you handle any communications challenge. Let us help hone your message in print and online.
Training
Make sure your association’s leadership is ready for prime time. Guidance on what to say and how to say it; training for boards on best practices.
Content
Website and member/consumer-facing copy that communications clearly, concisely and with authority.
Consulting
Got a problem you want to solve? I’ve tackled tough jobs from streamlining administrative functions to designing marketing and industry relations campaigns
Presentations
Need help organizing the best way to communicate to an audience? Customized presentations can expand your impact.
Strategy
We can create strategic plans that give your non-profit direction; design surveys; and create collateral that gets attention.
White papers
White Blaze is able to relate complicated issues to a target audience in language it can best understand.
With more than 30 years’ of communication experience in non-profits, MLS and media, Jon Broadbooks knows how to help organizations connect with audiences and build value.
In an uncertain time, communication is key to leadership.
Content and commentary
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Don’t let uncertainty paralyze your association from selling its value
Many associations unfortunately don’t do a good job of selling themselves, preferring to wait to act until the legal picture becomes less murky.
4 min read
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Advocacy matters for real estate. Here’s why the need is so urgent
Advocacy will become critical if suggested changes by the Department of Justice prevail.
4 min read
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Potentially fifth of NAR’s members no longer tethered to trade group under legal settlement terms
Membership decreases for NAR may look bleak on the surface, but they may not be attributable to legal actions…yet.
4 min read
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What Realtor associations can do now to prepare for the “What’s Next”
I was recently asked what a local Realtor association can do to prepare for the future. The question comes from a place of concern for a three-tiered association…
4 min read
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Why commercial real estate’s problems aren’t over
Employee preferences are driving alarming trends in commercial real estate. And the problem isn’t going away anytime, soon. Problem by Nick Youngson CC BY-SA 3.0 Pix4free
4 min read
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Cartels and Realtors and why labels matter
Words have power. They can be used recklessly, as we often see in politics. They also can be used in business, where there is the same zeal to…
4 min read
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The media’s 6% problem
Media outlets get excited about 6% real estate commissions. They should check the facts before publishing.
4 min read
Messaging, no matter who
your audience happens to be.
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