About Us
Stand above the rest when communicating your organization’s value
Associations face a critical time as they are beset by competition, apathy and an uncertain legal environment. White Blaze Strategies has a mission of helping non-profits clearly communicate the important work they do.
Who we are
If it involves communication, White Blaze Strategies’ founder Jon Broadbooks has probably done it. From print to online, he’s delivered the messages that get organizations and the people who run them noticed.
With more than three decades’ experience in media, association management and MLS, Jon believes that the best organizations are the ones who pay close attention to and invest in communications strategies.
Jon got his start as a crime reporter. From there, he worked in 12 states and in three state capitals. Later, he headed communications for Illinois Realtors, one of Illinois’ largest trade associations before joining the MLS serving most of the state’s real estate practitioners.
What we do
- Messaging: E-newsletters, web content and white papers are just a few of the vehicles Jon has worked on. We can help you no matter the medium
- Training: Are your leaders thinking about risk, relatability and audience when they represent your organization? White Blaze provides training to help them get the right message to the right people.
- Video/podcasting: Video doesn’t have to be scary or time consumptive for your association. We provide scripting, production and post-production.
- Communications planning: Strategic messaging doesn’t just happen. We can help you plan your outreach.
- Website content and audits: Maintaining a website takes time. Let White Blaze review content and help ensure your digital outreach is current and approachable.
Why White Blaze?
Jon Broadbooks started a mission to hike the entirety of the Appalachian Trail in 2021. So far he’s logged more than 150 miles of the 2,178-mile trek which extends from Georgia to Maine.
The Appalachian Trail is marked every few hundred yards by a distinctive painted white blaze splashed on tree trunks and rocks which shows hikers the way.
When thinking about a name for his new consultancy, Jon realized the distinctive mark was an ideal brand . After all, White Blaze Strategies leads the way when it comes to communication, no matter how difficult the trek.
Let’s Talk
Trust White Blaze Strategies to solve your communications challenges.
Email ⎮ 217.836.1958