Category: Communication
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What Realtor associations can do now to prepare for the “What’s Next”
I was recently asked what a local Realtor association can do to prepare for the future. The question comes from a place of concern for a three-tiered association system that has thrived for more than 100 years but now faces disruption from shifts in technology, lawsuits and regulatory changes. Traditional real estate, it’s fair to… Read more
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Cartels and Realtors and why labels matter
Words have power. They can be used recklessly, as we often see in politics. They also can be used in business, where there is the same zeal to one-up all the other overblown rhetoric we are exposed to daily. So it is with Bloomberg and a recent editorial labeling NAR and it’s 1.5 million members… Read more
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The media’s 6% problem
Media outlets get excited about 6% real estate commissions. They should check the facts before publishing. Read more
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The best brand ambassador is closer than you may realize
Associations can harness members to sell their value. In other words, associations can get by – even thrive – with a little messaging help from their friends. Read more